Author name: Sneha Gupta

India is one of Shopify’s fastest-growing markets. Thousands of Indian D2C brands, Shopify sellers, and eCommerce entrepreneurs run their stores

Every month, Indian eCommerce brands collectively lose over ₹8,000 crore to RTO (Return to Origin) – parcels that never reached

Most Indian eCommerce brands invest heavily in one thing: getting the customer to click ‘Buy Now’. Months of planning go

Your customer places an order. You pack it, hand it to the courier, and receive a string of numbers and

Your order confirmation email has been sent. Payment received. Everything looks good from your end. But 48 hours later, your

You check your courier dashboard and see it: “NDR – Customer Not Available.” One update. No context. No next steps.

You shipped the order. You paid for packaging, picked it up, and handed it to the courier. Three days later,